Sonos
Press Events
Designed the global launch and immersion event for the brand’s first headphones – engaging 100+ press and media representatives over 2.5 days with hands-on demo experiences, deep dives with Sonos executives and design thinkers, and eye-catching content generation backdrops.
100+ Global press outlets. Millions of impressions.
Ace Launch
GRAMMY House
Sonos Ace Launch
Designed an immersive launch for the brand’s first headphone – engaging 100+ press generating global coverage.
Dramatic unveil with immersive projection
Intimate product deep dives
Private content studio & share-worthy backdrops
Dedicated demo stations & hands-on opportunities
Global Press Coverage
The event sparked global media coverage and content generation, with 100+ global media outlets and influencers represented, including: CNET, Bloomberg, Axios, CNN, Glamour, Rolling Stone, The Verge, Esquire, USA Today, Forbes, and more.
Sonos GRAMMY House
Brought Sonos in a culturally relevant moment around music through an engaging red carpet experience evoking the power of sound.
Hosted by hip hop duo Flyanna Boss
Red Carpet Interviews
Live feed attendee GIFs ignited social shares