Block Inc: Proto Launch

Produced an immersive launch experience inclusive of a globally live streamed keynote announcement, hands on demos, and a behind-the-scenes tour to debut Proto’s industry disrupting hardware and software

Positioned Block, Inc at the forefront of mining innovation and launch the first generation of Proto hardware to a highly curated audience of industry leaders, stakeholders and media.

Block Inc: Proto Launch

100% of the miner attendees expressed interest in pursuing sales conversations

~15,000 concurrent viewers across YouTube and X, with overwhelmingly positive sentient in comments across all platforms

15-19x marketing value return on event spend, before accounting for pipeline outcomes.

Block Inc: Proto Launch

100% of the miner attendees expressed interest in pursuing sales conversations

~15,000 concurrent viewers across YouTube and X, with overwhelmingly positive sentient in comments across all platforms

15-19x marketing value return on event spend, before accounting for pipeline outcomes.

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