Block Inc:
An exclusive launch event at a remote mining facility, convening industry executives, press, influencers and policymakers to unveil Proto Rig, a first-of-its-kind modular bitcoin mining system.
Proto Launch
Delivered ~$20–25M in marketing value
Onsite, live podcasting via Bitcoin Mag
Unique, experiential dining
Bitcoin mining facility tours with Block CEO, Jack Dorsey
Mainstage content, livestreamed globally
1:1 demos with Proto product leads
198 contact sales & 168 software beta requests generated