Under Armour:
Global Campaign Launch
A disruptive launch in NYC for press, influencers & consumers to bring the Under Armour Women Unlike Any campaign to life, generating 400mm+ impressions.
Athlete panel discussion with Cari Champion, host of ESPN2’s First Take
In-house content studio attracting celebs and media
Poet spotlight with on-demand poetry
Onsite product customization
Custom displays and whimsical installations and interactive window art
Stage content & live performances
Experience adjusted for 3 key audiences — customers, press, influencers