Old Navy:
Holiday Campaign
A buzzy surprise NYC activation that made holiday store-traffic sing, featuring Lea Michele and a nationwide Lyft partnership, increasing Buy Online, Pick Up In Store orders by 500%.
EX Awards Winner,
Best Publicity Campaign
PRO Awards Winner,
Best Holiday Campaign
Branded takeover of Bryant Park
Pop up concert featuring Lea Michele
Live social cut-downs driving 500mm+ impressions
Surprise singing telegrams for influencers from the NYC Gay Men’s Chorus
Strategic partnership with Lyft drive trial