Chromebook College Tour
Google:
A strategic tour that brought the lightweight Chromebook to college campuses across the country, engaging 6k+ students to test-drive Chromebooks for week-long trials.
Eye-catching sets and wifi hubs drove trials
100 activation days reaching 6k students
Demo hubs staffed with product specialists
Mobile brand ambassadors amplified the activation
Campus influencers and surprise giveaways fueled social buzz