Drybar & Google
Hardware Collab
A strategic partnership with Drybar to reach the fashion-forward woman and get Google hardware in her hands – replacing all paper magazines with content-filled tablets.
4K consumers spending an average of 25 min per trial
Influencer events in key markets launched with buzz
Marketing as a service with curated, exclusive content
Target demo reached during busy holiday season
Tens of thousands of influencer impressions