Cannes Pop-up
Visa:
A thought leadership event at Cannes that positioned Visa as a technology innovator amongst key C-level attendees, influencers and press.
Compelling conversations with technology insiders hosted during an underleveraged daypart - brunch - drove interest and attendance
Reimagination of the brand identity for thought leadership
Networking spaces
Bespoke demos with high-end giveaways from Neiman Marcus
Takeover of a never-before activated venue rooftop