Target’s first denim brand launch activated in hundreds of stores simultaneously with dynamic experiences that drove a 74% year-over-year denim sales increase in top-tier stores.
Pro Award Finalist,
Best Retail/Shopper Campaign
350 stores activated simultaneously — resulting in 74% sales lift
Customized gifts with purchase
335k+ shoppers engaged
200M+ impressions
3-tiered approach turnkey execution
Surprise-and-delight messages and giveaways
