Rhone:
Commuter Pop-ups
A multi-market campaign transforming NYC transit stations into helpful hubs for frictionless commutes – complete with OOH, customized giveaways, sweepstakes and magnetic founder-led content.
Stylized juice carts & signage in key hubs, paired with OOH dominations
$10K sweepstakes driving 50K+ site engagements
Curated commuter essentials featuring beloved local partners
On-the-go makeovers for surprise and delight
Content engine fueled by influencer collabs and NYT Wordle takeover
Record-breaking QRC engagement – 45% scan rate
