Ole Henriksen:
Glow Tour
The Glow Tour gave natural beauty enthusiasts a “glow-up” through a strategic partnership with Wanderlust and wellness festivals across the US and Canada, driving product awareness and trial.
Ole Henriksen’s first consumer launch IRL experience, leveraging a strategic partnership with Wanderlust to reach target audience
5 immersive events
40+ hours of product education
Designed as a social experience
20k samples distributed