General Motors:
Executive Series
A series of intimate gatherings showcasing GM’s EV lineup to a discerning set of C-suite, founders and tastemakers, reinforcing the brand’s commitment to an all-electric, zero emissions world.
Exclusive remarks from CEO, Mary Barra
3 bespoke brands, 1 event identity
Hands-on product exploration
Bespoke product displays & deep dive education
“Only at GM” integrations
High-end hospitality