Airbnb & Mattel: Barbie Dreamhouse

PRESS, PARTNERSHIPS, POP UP

This life-size Barbie Dreamhouse in the heart of Malibu commemorated Barbie’s 60th anniversary and offered enthusiasts the chance to experience her signature brand of hospitality, empowerment and inclusivity on the Airbnb platform.

This total home transformation leveraged storytelling design and Instagrammable details to showcase Barbie’s wide range
of hobbies and careers. Functional spaces allowed for onsite programming from Barbie’s most accomplished and entrepreneurial pals.

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