Airbnb & Mattel:

Barbie Dreamhouse

Ignited a global cultural moment to celebrate the iconic doll’s 60th by creating Barbie’s Malibu Dreamhouse on Airbnb, driving 100 million+ impressions worldwide.

Storytelling design and Instagrammable details showcased Barbie’s wide range
of hobbies and careers. Functional spaces allowed for onsite programming from some of Barbie’s most accomplished pals.

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