Airbnb & Mattel:
Barbie Dreamhouse
A global cultural moment to celebrate the iconic doll’s 60th by creating Barbie’s Malibu Dreamhouse on Airbnb, driving 150mm+ impressions worldwide.
150 M+ impressions
Intricate world-building & visual storytelling
Influencer partnerships & amplification
Adweek’s Best Experiential Activation
Functional spaces for onsite programming
Strategic partnership between global brands