Sonos: Ace NYC Launch Event
POP UP, B2C, TOUR
Designed the global launch and immersion event for the brand’s first headphone – engaging 100+ press and media representatives over 2.5 days with hands-on demo experiences, deep dives with Sonos executives and design thinkers, and eye-catching content generation backdrops.
Photo: Mike Andronico - CNN Underscored
Global Press Coverage
The event sparked global media coverage and content generation, with 100+ US, CAN and LATAM press outlets and influencers represented, including: CNET, Bloomberg, Axios, CNN, Glamour, Rolling Stone, The Verge, Esquire, USA Today, Forbes, and more.