Under Armour

Grow produced a disruptive and experiential launch  for Under Armour Women’s Unlike Any global campaign through a series of events at NYC’s Chelsea Market for press, influencers and consumer.

Elements:

  • Showcased the stories of Under Armour’s athletes Misty Copeland, Natasha Hastings and more
  • Athlete/poet spotlight installations
  • On-demand poetry
  • Interactive window art installation
  • Branded GIF photo booth

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