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The Glenlivet Dram Room

The Brand Opportunity: Drive awareness and engagement for The Glenlivet when showcased among multi-brand culinary festival sponsorships across the country.

The Creative Solve:

  • Grow concepted and launched The Dram Room, a signature, multi-sensory, stand-out, pop-up experience
  • Sensorial aroma installation featuring the core product range
  • Bespoke drink machine that dispensed custom cocktails based on guest’s flavor preferences

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