The Glenlivet Dram Room
The Brand Opportunity: Drive awareness and engagement for The Glenlivet when showcased among multi-brand culinary festival sponsorships across the country.
The Creative Solve:
- Grow concepted and launched The Dram Room, a signature, multi-sensory, stand-out, pop-up experience
- Sensorial aroma installation featuring the core product range
- Bespoke drink machine that dispensed custom cocktails based on guest’s flavor preferences