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The Brand Opportunity: Drive awareness around the brand launches of Hearth & Hand and Universal Thread, inspiring Target customers to shop the new collections.

The Creative Solve:

  • Grow created an immersive in-store experience across the U.S. in hundreds of stores
  • Delivered a 3-tiered approach to support Flagship, Medium & Small stores across the fleet with a turn-key execution plan for store employee teams
  • These surprise and delight experiences included complimentary flowers, free iron-on patches with any try-on of Universal Thread and customized embroidery with UT denim purchase to hundreds of thousands of shoppers.
  • Dressing room mirror clings with clever messaging around style confidence

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