The Brand Opportunity: Drive awareness around the brand launches of Hearth & Hand and Universal Thread, inspiring Target customers to shop the new collections.
The Creative Solve:
- Grow created an immersive in-store experience across the U.S. in hundreds of stores
- Delivered a 3-tiered approach to support Flagship, Medium & Small stores across the fleet with a turn-key execution plan for store employee teams
- These surprise and delight experiences included complimentary flowers, free iron-on patches with any try-on of Universal Thread and customized embroidery with UT denim purchase to hundreds of thousands of shoppers.
- Dressing room mirror clings with clever messaging around style confidence