The Brand Opportunity: Create a brand experience for Ole Henriksen that delivers on the Ole Glow and living the Ole lifestyle.
The Creative Solve:
- Grow concepted and built Ole Henriksen’s first consumer launch experience that toured across the US and Canada.
- Grow strategically partnered with Wanderlust festivals where consumers enjoyed expert skin consultations and hands-on product trials
- Product sampling through roving bikes
- Pampered spa-like surprises