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Strategy Schmategy.
Ready. Shoot. Aim. If this sounds like an all-too-familiar approach to how brands are executing their strategic vision, we hear you. Having come from the client side ourselves, we remember trying to block out time in our chaotic schedules to take a big step back and think strategically about our businesses, from how to nail our next holiday program to where our brand as a whole was headed in the future. We also remember expensive consultants brought in to spend some “quality” time over many months to work through the world of strategic possibilities and other navel-gazing exercises. The holidays came and went and funny, the consultants couldn’t move the possibilities into actionable programs. But we had a smart looking four-inch thick binder to add to our shelves to show that we gave it the good ol’ college try.
It’s time for a strategy upgrade. At Grow, our clients have found a group of seasoned marketers who not only thrive on building insightful strategies, but can actually move those strategies into actionable programs. We’ve created strategies for new product launches, long-term brand positioning, core value propositions, annual marketing and publicity plans and anything else that keeps our clients up at night.
Why hire your father’s stodgy consulting firm when Grow can provide refreshing, real-world solutions to your strategic planning needs (and not put you to sleep in the process)?
What makes our strategic work different...
• It is a mad fast world--strategic deliverables are turned around in weeks, not
   months from our smart, nimble (very charming) team.
• Strategy work is just the tip of the iceberg--the rubber meets the road when
   your team needs to bring those strategies to life through actionable programs--
   we say bring on the road! Sorry, no dust-collecting binders to put on your shelf
   from us.
• We love challenges big and small--we are equal opportunity strategists--from
   start-ups to the Fortune 100.
• This work shouldn’t break the bank. We are an efficient team that knows
   from having been in your shoes, that you shouldn’t forgo your holiday
   marketing budget to pay for your holiday marketing strategies.
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You won't see a brand's DNA displayed in a store window or printed across a
shopping bag. But if you take a deeper look, the most successful brands, companies
and services are built from thoughtful and achievable strategies.
cassie hughes
co-founder, strategy director
"Safeway has tapped into consumers desires for locally grown produce and organics with prices people can live with. While they are the big player in the space, they have managed to feel local and authentic--so smart!"
gabrey means
co-founder
"When on the client side, we identified a customer need and overlayed this with an unexpected solve and created Buy A Gift, Get a Lift--a press-worthy holiday campaign."
danny kraus
marketing communications director
"Toms Shoes is as known as much for its cool footwear as it is for its philanthropic vision--shop and give. Being religiously faithful to their strategy of giving back has put the brand into the headlines and onto the feet of millions."
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jen clines
account manager
"While many airlines have stripped down their services in recent years making most carriers equally lackluster, Virgin America has created their own market segment by focusing on great service, entertainment, relaxation and style."
marcy karpowitz
senior account director
"Kate spade is a brand with an unwavering vision that is consistently delivered regardless of the product offerings--apparel, stationery, housewares--the core of their brand always comes through in a tasteful, clear and defined way that communicate their brand before i even see the logo."
tami anderson
account director
"Polo Ralph Lauren combines brand discipline with innovation by never wavering from their core luxury lifestyle message while being first to incorporate new technologies to further engage their target."
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Accelerate your route to victory––let us noodle a strategy or two for you.
contact@growmarketing.com
1606 union street, san francisco, ca 94123 - 415.440.4769

333 hudson street, 6th floor, new york, ny 10013 - 212.226.2223
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