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Strategy Schmategy. |
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Ready. Shoot. Aim. If this sounds like an all-too-familiar
approach to how brands are executing their strategic vision,
we hear you. Having come from the client side ourselves, we
remember trying to block out time in our chaotic schedules
to take a big step back and think strategically about our
businesses, from how to nail our next holiday program to
where our brand as a whole was headed in the future. We also
remember expensive consultants brought in to spend some
“quality” time over many months to work through the world of
strategic possibilities and other navel-gazing exercises.
The holidays came and went and funny, the consultants
couldn’t move the possibilities into actionable programs.
But we had a smart looking four-inch thick binder to add to
our shelves to show that we gave it the good ol’ college
try. |
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It’s time for a strategy upgrade.
At
Grow,
our clients have found a group of
seasoned marketers
who not only thrive on building insightful strategies, but
can actually move those strategies into actionable programs.
We’ve created strategies for new product launches, long-term
brand positioning, core value propositions, annual marketing
and publicity plans and anything else that keeps our clients
up at night. |
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Why hire your father’s stodgy consulting firm when Grow can
provide refreshing, real-world solutions to your strategic
planning needs (and not put you to sleep in the process)? |
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What makes our strategic work different... |
• It is a mad fast world--strategic deliverables are turned
around in weeks, not
months from our smart, nimble (very charming) team. |
• Strategy work is just the tip of the iceberg--the rubber
meets the road when
your team needs to bring those strategies to life through
actionable programs--
we say bring on the road! Sorry, no dust-collecting binders to put
on your shelf
from us. |
• We love challenges big and small--we are equal opportunity
strategists--from
start-ups to the Fortune 100. |
• This work shouldn’t break the bank. We are an efficient
team that knows
from having been in your shoes, that you shouldn’t forgo your
holiday
marketing budget to pay for your holiday marketing strategies. |
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You won't see a brand's DNA displayed in a store window or printed
across a
shopping bag. But if you take a deeper look, the most
successful brands, companies
and services are built from thoughtful and achievable
strategies. |
cassie hughes
co-founder, strategy director
"Safeway
has tapped into consumers desires for locally grown
produce and organics with prices people can live
with. While they are the big player in the space,
they have managed to feel local and authentic--so
smart!" |
gabrey means
co-founder
"When on the client side, we identified a customer
need and overlayed this with an unexpected solve and
created Buy A Gift, Get a Lift--a press-worthy
holiday campaign." |
danny kraus
marketing communications director
"Toms
Shoes is as known as much for its cool
footwear as it is for its philanthropic vision--shop
and give. Being religiously faithful to their
strategy of giving back has put the brand into the
headlines and onto the feet of millions." |
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jen clines
account manager
"While many airlines have stripped down their
services in recent years making most carriers
equally lackluster,
Virgin America has
created their own market segment by focusing on
great service, entertainment, relaxation and style." |
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marcy karpowitz
senior account director
"Kate
spade is a brand with an unwavering
vision that is consistently delivered regardless of
the product offerings--apparel, stationery, housewares--the core of their brand always comes
through in a tasteful, clear and defined way that
communicate their brand before i even see the logo." |
tami anderson
account director
"Polo
Ralph Lauren combines brand discipline
with innovation by never wavering from their core
luxury lifestyle message while being first to
incorporate new technologies to further engage their
target." |
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Accelerate your route to victory––let us noodle a strategy or two
for you. |
contact@growmarketing.com
1606 union street, san francisco, ca 94123 -
415.440.4769
333 hudson street, 6th floor, new york, ny 10013 - 212.226.2223 |
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© 2009 Grow Marketing. All rights reserved. Grow Marketing and the
4th Discipline are trademarks of Grow Marketing, Inc.
All other trademarks and service marks are the property
of their respective owners. |
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