When it comes to influence, not all "friends" are equal Contrary to popular belief, social networking began long before Facebook and Twitter. The power of peer influence is as old as humanity itself and while the Internet has amplified this effect, it’s still the friends you interact with in real life that hold the most sway. Think it's just our opinion? Check out "Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives" by noted social scientists Christakis and Fowler. Their research has shown that the spread of influence in social networks, the force behind any grassroots movement, ripples out three degrees. And that first layer is key — it’s made up of people whom you’ve spent time with face-to-face. The implications for brands are extraordinary. Give a thoughtful experience to those everyday influencers who have an affinity for your brand and the impact is compelling. Here are just a few examples of our activations:

			Sierra Mist makes 300 Ruby Splash hand-deliveries of product to 5,000 twenty-something influentials.
		Sinupret plant-based kids cough syrup goes viral with 135,000 mom-to-mom intros resulting in a 38% increase in sales.
			Sephora insiders spread the gospel of personalized beauty with 150 customized influencer events, increasing awareness of a new service by 93%.

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